Regardless if you're a B2C or B2B organization, building a recognizable and sustainable brand is imperative to your survival. In today's saturated markets, brands which inspire and delight their customers will be the ones who will win and stand the test of time. Think about your favorite brands, there's an emotional resonance you have with them, a reason why you continue to buy.
Over the years Ive thrived on watching my team members grow from some of the most junior members of the organization to some of the strongest and most recognized in the industry, accomplishing tremendous feats. Its amazing what can be achieved across a team when given the necessary tools, support and most importantly, ownership over their work.
72% of customers will share a positive experience. From the first interaction, to the last transaction, your end to end customer experience is paramount. Whether it's a macro moment or a micro moment, create amazing experiences for your customers and they not only will be forever loyal, they will become your greatest sales tool.
These are just a few of my thoughts. I'd love your feedback, thoughts and opinions.
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